Call to Action Scavenger Hunt: We Are Seeds (Illustrator & Director)
Illustrator & Director /
February 12th - March 7th, 2021
Title: We Are Seeds
Project Type: City-wide Call to Action Scavenger Hunt
Objective: Take a photo of all 10 action items (found on 56 local small business' front window or door), tag @tl.luke (Instagram), and be entered for a chance to win* 1 of 13 eco-friendly gift baskets (each totaling ~$70-100 worth of prizes)!
Location: Madison, Wisconsin
Event: Winter is Alive! a cooler world carnival
Organized By: Tamsie Ringler, Bethany Jurewicz, and Karin Wolf
Funded By: Madison's Business Improvement District & City of Madison
Illustrator: T.L. Luke
Art & Project Director: T.L. Luke
Decal Fabricator: Billy Goat Graphics (Madison, WI)
Exec. Assistant & Researcher: Eli Watson
BID Assistant: Michelle Morrison
Local Resource: Sustain Dane
* Event has ended and prizes have been won!
Informative: 10 local sustainability action items for Madisonians
Community: Scavenger Hunt locations are 56 small brick-and-mortar businesses in Madison (over half woman, BIPOC, AAPI, veteran, LGBTQIA+, and/or disability owned)
Deliverables: 10 illustrations, 60 total low-adhesive vinyl decals, hand-delivery/installation to 56 Madison small businesses, 10 website landing pages for each action item, 10 QR codes for landing pages, 56 riddles written to locate participating small businesses, customized GoogleMap pinning all 56 participating small businesses (now deactivated), lead contact for participating small businesses donating prize products, lead contact for prize winners picking up prize products, distribution of $1,300 worth of prize products, 1 illustration for social media, 10 gifs with cycling business location riddles, social media marketing for month leading up to and month of the event, and on-call troubleshooting support for businesses and scavenger hunt participants.
Small Biz & Street Access
Focusing on participation accessibility and uplifting our community not only brought new patrons to local establishments, it eased the burden of those reliant on alternative transit to travel the city.
QR codes link to individual Action Item landing pages giving more information on said item, why it's sustainable, and a list of the participating businesses (and riddles) that have said item's decal. You can see them all for yourself here!
We picked a low-adhesive vinyl decal that won't fade in the sun and, once deposited, will break down faster in a landfill than standard vinyl. Our fabricator, Billy Goat Graphics, is Madison based and sources locally, which significantly lowers our carbon footprint.
Collaborate with me! / What to expect:
* Exact quantities determined by project budget.