We Are Seeds: #5 of 10

Action Item 5: Support Local Businesses and Marginalized Business Owners!

Amazon may be convenient, cheap, and all in one spot, but when you buy from local vendors and artisans, you’re supporting your local economy. Local businesses and employees can then buy local products and patronize local services themselves, and local shipping requires less packaging and allows for use of more sustainable material.

Buying locally also gives community members opportunities to support and promote businesses owned and operated by women, BIPOC, LGBTQ+, and disabled folx.

Madison Black Chamber of Commerce has a comprehensive list of BIPOC business owners here!

These are also some of our personal favorite businesses to buy from in Madison (a lot of these are online and don't have physical storefronts):

  1. Green Life Trading Co: low-waste and sustainable household practices!
  2. TacoCat Creations: beautiful handmade cat toys and cat accessories!
  3. A Room of One’s Own Bookstore: trans/queer/nb-centered books!
  4. Shade Tree Naturals: small-batch soaps, balms, and essential oils!
  5. Cedar and Bone: candles, crystals, bone jewelry, and other witchy stuff!
  6. Fromagination: CHEESE!
  7. Daisy Cafe & Cupcakery: vegan and gluten-free-friendly CUPCAKES!
  8. Fair Trade Coffee House: ‘nuff said!
  9. Wayward tattoo and giige: artwork for all bodies!
  10. Cocovaa Chocolatier: delicious eating and drinking chocolate!
  11. Kneaded Relief Day Spa: COVID-safe wellness!
  12. JustVeggiez: vegan meal planning and catering!
  13. Humble: delicious pies, big and small! 
  14. Heirloom Bakery & Kitchen: vegan desserts that taste like HEAVEN!

Why is this sustainable?

More eco-friendly packaging, boosting your local economy, and supporting minority-owned businesses creates a positive feedback loop where more minority entrepreneurs will have the opportunity to create more locally-produced goods and services with more sustainable materials! Plus Jeff Bezos makes a little less money off exploited workers. What’s not to love?


Thank you so much for participating in We Are Seeds, the sustainability-conscious scavenger hunt by T.L. Luke here in Madison, WI! This event is part of Winter is Alive! a cooler world carnival (a city-wide, multi-disciplinary event fusing art and spectacle to revision climate change and activate a global relationship) in an effort to educate the community about local sustainable action items and to highlight 50 local small businesses who have gone above and beyond during this pandemic

This event will be going on from February 12th - March 7th, 2021.

Participation Info

Did you know that if you find ALL 10 sustainability action items around Madison, you can be entered to WIN 1 of over 50 prizes, including a $100 downtown shopping spree, all donated by the incredible participating businesses?! Yeah, it's freaking true! 

  1. Take a photo of all 10 illustrations.
  2. Post all 10 on Instagram or Facebook (make sure your profile is set to PUBLIC or else we will not see your post!).
  3. In your post, include @tl.luke (Instagram) or @tl.luke.art / T.L. Luke Art (Facebook) and #weareseedshunt
  4. And that's it!! So easy!

On February 28th we will start compiling everyone who found all 10 and add you to the lottery! Winners will be picked on March 1st

If you had trouble finding all 10, no worries! We'll be posting the locations of all the decals on March 1st so you can enjoy the hunt too!

Clue Locations

Clues will be gradually posted at the following locations throughout the duration of the event:

Happy hunting, Madison! And don't forget, we are the seeds of change in our community! 


Illustrator & We Are Seeds Organizer: T.L. Luke

We Are Seeds Collaborator: Madison's Central Business Improvement District and City of Madison

Winter is Alive! Organizers: Tamsie Ringler, Bethany Jurewicz, and Karin Wolf

Sustainability Wisdom: Sustain Dane

Decal Fabricator: Billy Goat Graphics (Madison, WI)

T.L.'s Executive Assistant & Researcher: Eli Watson

"They buried us, but they didn't know we were seeds." - Dinos Christianopoulos