YEAR COMPLETED: 2022

DELIVERABLES: B&W with red spot color, multi-use digital illustration (website header, product design, etc)

CLIENT: I Heart Indie Markets (IHIM)

SCOPE: Visualize the joy and efforts of the arts & crafts vending community, filling the space completely (Where's Waldo vibe), while also marketing what IHIM does via a charming and busy illustration.

REVIEW: T.L. took my general idea, went above and beyond through the whole process, and made it a reality! I gave her a few rough sketches and inspo pics, plus notes on what I needed them for and where I wanted to use the graphics. She turned my vague ideas into something beyond my dreams. She communicated well when one of my ideas just wasn't going to pan out, and ended up turning it into something even better then I originally envisioned! I'm so happy with how everything turned out. I actually cried when I received the graphics in my email because I felt they captured my business to a T and really communicated the messages I wanted to convey! I truly cannot recommend her enough.- Sara Thompto, Founder of IHIM

TL'S THOUGHTS: I love drawing crowds of characters, especially when they represent the community! I also love that we used IHIM's red brand color as the spot coloring of this illustration, and introduced halftones to add a nice middle tone instead of purely B&W. The halftone selected is very screen printer friendly, should Sara decide to print these on apparel or totes in the future (which is the plan!)

FUN FACT: Everything red in the image is meant to represent a locally-made product, implying that not only are the items on vendor's tables local, but the community arrived with shirts, hats, hijab, and bags that are also from local businesses! This is what I and many art market vendors experience, so it was important for me to capture that, even subtly! 

DIGITAL SKETCH:

DIGITALLY INKED LINE WORK: